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    Home » WHITE PAPER: Personalisation is a key factor in the customer journey
    White Papers

    WHITE PAPER: Personalisation is a key factor in the customer journey

    18/01/2018Updated:02/09/20211 Min Read
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    The customer experience is not measured on individual interactions, although these are important, it is judged on the complete customer journey and it is this that is proving to be a challenge. As more customers take a journey that spans multiple touch-points, contact centres are struggling to deliver a consistent, persistent and personalised experience.

    To download this Whitepaper to find out more about how to personalise each customer interaction please click here. 

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