17th July 2025 — ConvergSPT, a US-based leader in sales enablement through Procurement insight, and Blue Infusion Ltd, a UK-based sales consulting firm, have announced a strategic partnership to deliver game-changing solutions to sales teams across the UK and Ireland.
The partnership will bring a suite of powerful programs designed to help sales teams navigate complex buying processes, engage effectively with Procurement, and win more strategic deals—without sacrificing margin.
“This was an opportunity we couldn’t ignore,” said Roy Holmes, Co-Founder of Blue Infusion. “The first time Dean and I spoke, I realised this wasn’t just another sales training program. It’s the missing piece. ConvergSPT gives sales professionals an in depth understanding of Procurement—what drives it, how it evaluates suppliers, and how to sell effectively when they’re in the room. That kind of insight changes the game.”
Dean Edwards, Founder and CEO of ConvergSPT, built the program after leading multi-billion-dollar Procurement teams at Levi Strauss, Kaiser Permanente, Yahoo!, and GlaxoSmithKline.
“Sales teams are already skilled at pitching, qualifying, and closing,” said Edwards. “But when Procurement gets involved, too many lose the thread—or the deal. The truth is, Procurement has its own objectives, scorecards, and pressures. If you don’t understand those, you’re flying blind. That’s why we built ConvergSPT—to help salespeople adapt, respond, and win. With Blue Infusion as our strategic partner, we’re excited to bring this capability to sales teams in the UK and Ireland.”
Together, ConvergSPT and Blue Infusion aim to equip high-performing sales teams with the knowledge, language, and strategies to work with Procurement—not around it—and come out on top.
To learn more about ConvergSPT and how we can support your business, contact our team today.
Contact
Enquiries: Dean Edwards
ConvergSPT
Email: Dean.Edwards@convergspt.com
Website: https://convergspt.com/
Schedule a call: https://calendly.com/dean-edwards
UK Enquiries: Roy Holmes
Blue Infusion Ltd
Email: Roy.Holmes@BlueInfusion.co.uk
Website: https://www.blueinfusion.co.uk
Telephone: 07500 702259