Simply Contact’s team participated in Contact Centre Expo which ranks as one of Europe’s top industry events that took place at ExCeL London on 19-20 November. Ellina Bronnikova (CMO), Anna Mazur (Project Manager of customer support team) and John Cole (Regional Head of CX Client Solutions – UK&I) joined more than 3,500 CX professionals who studied customer service advancements, operational excellence and technological progress.
A key platform for CX innovation
Every year Contact Centre Expo unites industry leaders to explore new trends and operational difficulties and technological advancements in customer service delivery.
The event program included three main elements which were:
- expert-led discussions about personalised customer experiences, service optimisation and service development strategies;
- advanced tools which included artificial intelligence platforms, omnichannel systems, workflow automation systems and sophisticated analytics solutions;
- extensive networking possibilities which enabled thousands of professionals to connect within Europe’s most active CX communities.
The event demonstrated how organisations now focus on intelligent automation, human-centered service delivery and outcome-based support operations, which align with Simply Contact’s business strategy.
Strategic participation and client engagement
Simply Contact used the Expo to achieve two main goals: learning from others and building relationships with clients and partners.
The team received special appreciation from their clients Token.io and HATS Group representatives who stopped by during the exhibition.
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“Today’s organisations must keep an open dialogue across industries. The entire sector is facing new expectations – from how we deliver customer service to how we ensure operational stability and integrate technology in a way that truly enhances the service experience.” — John Cole, Regional Head of Solutions, Simply Contact
About Simply Contact
Simply Contact operates as a customer-support outsourcing provider of omnichannel solutions to worldwide brands. The company delivers operational excellence through technology integration, people-centric service delivery to support fintech, e-commerce, mobility, travel and additional sectors. Simply Contact participates in Contact Centre Expo and other leading industry events to develop its expertise while building its European CX market presence.


