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    Home » Why Data Lakes Are Your New Superpower for Game-Changing Insights
    White Papers

    Why Data Lakes Are Your New Superpower for Game-Changing Insights

    11/06/2025Updated:12/06/20251 Min Read
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    By Nick Seagrave, Chief Technology Officer, CloudInteract

    Data is often hailed as the “new oil.” But like oil, raw data is messy and unrefined unless properly harnessed. The challenge many organisations face is how to transform vast amounts of data – from customer interactions to IoT device logs – into meaningful insights.

    To access the White Paper published by Cloud Interact, please click the download link.

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