By Ellina Bronnikova, CMO at Simply Contact
The core belief at Simply Contact has always been that superior results emerge from uniting internal expertise with new outside viewpoints. Our company has reached an essential achievement in its development through the establishment of our Global Advisory Board which I am honored to announce today.
Our organization established this initiative to maintain its position as a leader in customer service outsourcing through ongoing excellence. The company has strengthened its ability to deliver innovative solutions through the addition of renowned CX leaders who help predict client requirements and achieve superior results.
Why we established the Advisory Board
The modern customer experience continues to transform at an unprecedented pace. Our organization requires operational excellence together with diverse worldwide viewpoints to maintain leadership position.
The Advisory Board will maintain continuous partnership with our leadership group to support complicated project execution and enhance our industry-specific alignment. Their expert knowledge will guide us to develop strategic plans which deliver superior value to clients across all global markets.
Our Advisory Board members
We are honored to welcome three outstanding experts who bring unique strengths and global experience:
- Jerry Angrave – A recognized CX strategist and founder of Empathyce, Jerry has led transformation programs across aviation, SaaS, and B2B companies. He also contributes his expertise to Virgin Atlantic and Heathrow Airport’s Accessibility Advisory groups and is a frequent speaker at global CX forums.
- Iryna Shevelova – Head of Enablement, Customer Care at Grammarly, Iryna manages scalable processes for one of the most trusted AI writing assistants used by over 40 million people worldwide. With more than 15 years in workforce management and IT support, she also founded Collabro, a tool that connects professionals at offline events.
- Nabil Kachour – A proven operations leader in mobility and e-commerce, Nabil has successfully built and scaled support teams for Groupon, Zalando, and Evaneos. Today, he manages customer service operations at FREE NOW, Europe’s leading mobility platform, operating in more than 150 cities.
What it means to our clients
For our clients, the Advisory Board is not just an internal achievement—it is a direct advantage. With their combined expertise, we can:
- Accelerate innovation by adopting the latest global practices in customer care.
- Strengthen industry alignment, ensuring that our solutions reflect the realities and opportunities of specific markets.
- Enhance scalability and efficiency, so that client operations can grow seamlessly with demand.
- Deliver deeper insights, helping clients make data-driven decisions that improve customer satisfaction and loyalty.
In short, our clients will gain access to strategies and perspectives shaped by leaders who have already built world-class support operations. This means faster results, smarter solutions, and long-term value.
What this means for Simply Contact
Our 700+ professionals work under the guidance of the Advisory Board to deliver a strong competitive edge. Our company handles more than 10 million customer interactions each year through operations in six countries including Poland, the UK, Ukraine, Romania, Bulgaria and Moldova. The Advisory Board enables us to enhance our business strategies while speeding up innovation and building stronger connections with worldwide brands.