Bristol, 26 June 2025 - Route 101 has been awarded Platinum Partner status by NiCE, the global leader in AI-powered platforms powering experiences that put people first, recognising its exceptional expertise and consistent success in delivering the NiCE platform across the UK and beyond.
A long-term NiCE partner, Route 101 has previously been recognised as the EMEA Partner of the Year for three consecutive years and Trailblazer of the Year in acknowledgement of the strength of its support. These achievements demonstrate Route 101’s proficiency in implementing NiCE CXone Mpower’s AI-powered workforce augmentation and workflow orchestration capabilities to drive tangible results for customers.
Route 101’s team of certified NiCE specialists provide comprehensive support, including consultancy, solution design, implementation, training, optimisation, and ongoing assistance. Achieving Platinum Partner status underscores the company’s ability to maximise the potential of the NiCE platform through innovation, expertise, and a strong focus on customer outcomes.
Russell Attwood, CEO of Route 101, commented on the recognition: “Achieving NiCE Platinum Partner status reflects our team’s dedication to delivering tailored solutions that drive measurable outcomes for industry-leading organisations.
Our partnership with NiCE enables us to address complex customer engagement challenges with precision – whether it’s elevating customer self-service, better connecting customer journeys, empowering agents and supervisors with deeper insights, or driving real value.
We’re proud to work alongside NiCE to help our customers achieve their strategic goals through innovative, AI-powered solutions.”
Darren Rushworth, President, NiCE International, emphasised the importance of Route 101’s achievement: “Route 101’s rapid achievement of Platinum Partner status – delivering exceptional growth and strategic enterprise and government customer wins in under six months – is an extraordinary accomplishment. This milestone is a testament to their drive, expertise, and alignment with NiCE’s values, underscoring the power that a truly strategic partner can have. We’re committed to supporting their continued momentum and celebrating many more milestones together.”
For more information on Route 101’s partnership with NiCE, visit: www.route101.com
About Route 101:
Route 101 is a provider of next-generation, SaaS customer engagement platforms, offering award-winning solutions from market-leading vendors. The business delivers a full range of services to ensure clients get the maximum value from the solutions provided, which includes all associated consultancy, professional services, training, and support. With a team of experts and a passion for innovation, Route 101 collaborates with NiCE to provide transformative solutions that empower organisations to connect with their customers more effectively.
About NiCE:
NiCE (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.
Media Contact:
Touchdown PR, +44 1252 717040, Route101@touchdownpr.com, UK
Corporate Media Contact
Christopher Irwin-Dudek, +1 201 561 4442, media@nice.com, ET