New data from Five9 reveals how AI is cutting costs, boosting revenue, and automating CX across sectors
London, UK. (August 26, 2025) – Today, Five9, provider of the Intelligent CX Platform, announced new data from three global customers demonstrating how AI is delivering measurable CX outcomes in production. These case studies – spanning fast food, fintech, and healthcare – show how leading brands are leveraging AI to reduce operational costs, accelerate service, and enhance customer experience at scale – all while enabling human agents to focus on higher-value, more complex interactions.
These case studies reflect a wider trend: AI in the contact centre is moving from pilot to production at scale. Five 9 calls this transformation Agentic CX – a new category of customer experience powered by intelligent, adaptable, and autonomous systems that work seamlessly with human agents.
Why does it matter?
In an era of high customer expectations and economic pressure, brands are turning to AI to do more with less. These success stories offer a snapshot of how AI is reshaping customer interactions by helping companies stay competitive, unlock new efficiencies, and achieve measurable growth. Brands aren’t just experimenting with AI – they’re scaling it and seeing results that directly impact the bottom line.
Key findings
Global fast-casual restaurant saves $1.1M in labour costs using AI agents
A leading international restaurant chain achieved a 40% improvement in containment rate since the second half of 2022 and reduced After Call Work by 35% using Five9’s AI Agents and AI Assist. This led to $1.1M in annual labour savings and significantly improved CX efficiency.
SumUp boosts self-service by 10% and cuts costs by 23%
The UK-based payments company achieved a 50% containment rate using Five9 Intelligent Virtual Agents, resulting in 23% cost savings compared to a full-time employee. It also saw a 10% increase in customer self-service within the first year.
Aeroflow Health scales CX without scaling headcount
The healthcare provider deployed Five9 AI Agents to handle common customer questions, cutting call volume by 15%. With the help of chatbots and summarisation tools, Aeroflow supported a tripling in patient volume without expanding its contact centre team.
AI Blueprint accelerates adoption
50% of customers who complete Five9’s AI Blueprint programme go on to purchase AI solutions, proving that a guided approach drives faster, smarter deployment and return on investment.
Spotlight and GenAI unlock new CX intelligence
Five9’s new “Spotlight for AI Insights” tool uses GenAI to surface trends and root causes hidden in customer conversations, arming CX leaders with actionable data to improve service, products, and performance.
With over 90% of $1M+ new logos attaching AI and enterprise AI revenue growing 32% YoY, Five9 is poised to lead the next wave of customer experience transformation.
Expert insights
Jonathan Rosenberg, Chief Technology Officer and Head of AI of Five9, said:
“We’re seeing AI deliver real results across our customers – reduced costs, better service, and measurable revenue gains. This shift marks the rise of Agentic CX, where autonomous systems and human agents work in concern to create smarter, scalable experiences.
“As more organisations move from trialling AI in pilots to enterprise-wide deployments, we expect this momentum to accelerate rapidly. AI is no longer experimental; it’s becoming essential to delivering smarter, scalable customer experiences. Crucially, it also empowers human agents to focus on more complex or sensitive cases where empathy, speed, and personal connection matter most.”
ENDS
About Five9
Five9 empowers organizations to create hyper-personalized and effortless AI-driven customer experiences that deliver better business outcomes. Powered by Five9 Genius AI and our people, the Five9 Intelligent CX Platform is trusted by 3,000+ customers and 1,400+ partners globally. The New CX starts here, and it’s at the heart of every winning experience. For more information, visit www.five9.com .