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    Home » 2025 EXL Enterprise AI Study: Driving AI execution at scale
    Articles

    2025 EXL Enterprise AI Study: Driving AI execution at scale

    21/08/2025Updated:21/08/20251 Min Read
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    EXL’s study reveals the shift from AI adoption to enterprise-wide execution. Discover the strategies of emerging leaders.

    EXL surveyed 190 U.K. executives and other decision makers across the banking and finance, insurance, retail, and utilities industries on the state of AI today. Their responses paint a clear picture of how organisations are using AI, their plans for the future, and what sets those finding success with AI apart.

    Highlights of the report include:

    Big shifts in operating models. AI has the potential to transform every aspect of how firms operate. Companies are making huge changes to realize that potential.

    Changes made to the operating model to support AI

    GenAI progresses rapidly: Organisations have quickly adopted genAI, but the speed of its adoption may soon be interrupted due to talent, user adoption, and data quality obstacles.

    Plans for genAI initiatives

    The challenge of data: 73% of organisations find improving their data capabilities to present a moderate or significant issue – with effects felt throughout the enterprise.

    Challenge in using data effectively with AI or genAI

    AI in the workflow drives results: Leaders see measurable performance gains by embedding AI into workflows, with the technology integrated into 55% of their processes.

    Percentage of the company's workflows AI has been implemented
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