By Ellina Bronnikova, CMO at Simply Contact
I’m proud to announce that Simply Contact has earned both Gold and Silver at the 2025 Globee® Awards—recognized for our work in AI-powered customer service and AI-driven customer experience. These awards highlight what matters most to us: practical results, not just promising ideas.
The Gold Globee® in the AI category celebrates our AI-powered voice assistant, which now resolves 100% of customer calls in under 30 seconds. That’s the real outcome of our work with a healthcare mobility startup, where the AI assistant slashed abandonment rates from 30% to zero. Just as impressive, customer satisfaction soared thanks to always-on, consistent support in a natural, human-sounding voice.
For Europe’s low-cost airlines, we approached quality control with a different lens. Using Speech-to-Text tools and automated multilingual review systems, we expanded agent coverage from 71% to full QA visibility. We streamlined and cut quality control costs by nearly a quarter and delivered insights 25% faster.
But one of the most rewarding changes was what we achieved in agent training. AI-simulated scenarios helped new hires ramp up faster and more confidently, cutting onboarding time by 30% and lifting average quality scores from 3.5 to 4.84.
Winning the Silver Globee® for AI-Driven Customer Experience alongside the Gold shows the depth of what we’re building. AI isn’t a layer we’ve added—it’s woven into how we approach service: with intelligence, speed, and care.
From my perspective as CMO, these awards aren’t just about the tech. They’re about people—our teams who challenge convention, and the clients who trust us to try something better. These recognitions are proof that meaningful change in customer service is not only possible, it’s already here.
We’re proud, yes, but more than that, we’re motivated. This is only the beginning.