by • December 9, 2015 • NewsComments (0)1544

Sentiment, a leading provider of social customer service tools, today announced a partnership with
IP Integration, to transform social interactions in the contact centre.  With social something that brands simply cannot ignore, the two companies will pool their expertise to provide a complete engagement solution, that integrates social interactions and data with more traditional voice and email channels to meet consumer demands for a seamless customer experience.

Sentiment will work with IP Integration to centralise social data in the contact centre in order to provide a single view of the customer journey, underpinned by powerful engagement features that enable  streamlined customer service and provide actionable insights on consumer motivations and behaviours.

Companies will also have enhanced performance monitoring and reporting which will enable them to assimilate valuable customer insight back into the business.

Key features:

  • Simplified agent inboxes – intelligent workflows and automations filter out noise and mentions are routed to the right person to action.
  • Ease of access and centralised data – enabling response teams to work across multiple accounts effectively, maintain full visibility on comments and sustain fast response times.
  • Improved response times – automations can be used to prioritise, redirect or remove posts to quickly identify those messages which require attention.
  • Full conversation histories – to support fast resolution.
  • Command and control layers – to manage access to functions, features and accounts based on agent roles and responsibilities.
  • Enhanced performance monitoring and reporting – to analyse interactions and social conversations that help drive customer experience improvements.

“This integrated solution is being developed directly in response to feedback received from customers across a range of sectors. They require a seamless, end-to-end solution that can manage social data, help reduce response times and provide performance monitoring and reporting. Integrating our technology with IP Integration ensures we can offer customers the best solution for their needs,” said Leon Chaddock, CEO at Sentiment.

Neil Boxer, CTO at IP Integration, added, “At IP Integration, we’re all about ensuring customers get the best possible service from the companies they work with. Social plays a critical role in today’s communications environment and this partnership will enable us to deliver a solution that will streamline social into our client’s core contact centre environments and enable them to be ahead of the game with both responding to and monitoring what’s being said about them.”

For more information please visit




About Sentiment

Sentiment is a cloud-based social customer service platform that uniquely provides marketing, publishing and customer service capabilities.  This has enabled 100’s of major brands across the globe to deliver social marketing and social customer service from a single, integrated app.  This unique functionality enables brands to calculate the value and intent of customers.  It allows organisations to prioritise and purposefully engage with the highest value contacts at exactly the right time, to ensure that positive perception of reputation is extended beyond the social customer service function to the business as a whole is positive.  Sentiment focuses on driving value on behalf of clients, increasing operational efficiencies while minimising the cost of engaging through social.  For further information visit

PR Contact

Anita Matthews
Sentiment Marketing
+44 (0)845 658 9945
About IP Integration

IP Integration is a leading independent Systems Integrator, transforming the provision of customer service. We offer technology solutions from leading vendors as well as developing our own, bespoke solutions to meet our customers’ requirements, enabling us to deliver award-winning, value-add solutions. Headquartered in Reading, Berkshire we have regional offices in Manchester and Edinburgh and provide 24 hour service and support, nationwide. For more information visit or follow us on Twitter or LinkedIn.

PR Contact

Henrietta Shone
Marketing Communications Manager

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